Regional footprint With four locations across Wisconsin and Minnesota, St. Joseph Equipment serves a multi-state agricultural market. Leverage regional service coverage and parts availability as a differentiator to win customers seeking local support and faster turnaround times.

Broad OEM mix Carries major brands such as Case IH, New Holland, Massey Ferguson, Kubota, Bobcat and Fendt, enabling cross-sell opportunities across tractors, loaders, implements, and service plans. Position bundled equipment and parts packages to existing customers who own one brand.

Mid market potential Reported revenue range of 1M–10M and 51–200 employees suggests a solid mid-market footprint. Target nearby farms and growing operations with scalable financing, maintenance contracts, and volume discounts to capture larger ticket wins.

Digital readiness Current tech stack includes Cloudflare, Microsoft 365 and website-enabled tools, indicating established online presence. Propose enhanced digital marketing, virtual tours, and online financing quotes to attract new buyers and shorten sales cycles.

Service and parts focus As an equipment dealership offering parts and service, emphasize service level agreements, routine maintenance programs, and rapid parts replenishment to upsell maintenance packages and extend customer lifetime value.