Regional footprint With four locations across Wisconsin and Minnesota, St. Joseph Equipment serves a multi-state agricultural market, presenting an opportunity to tailor outreach by region and leverage cross-location parts and service sales.

diversified brands The dealership carries a wide range of brands (Case IH, New Holland, Massey Ferguson, Kubota, Bobcat, Fendt, and more), enabling cross-sell of equipment, parts, and aftermarket services across multiple customer segments.

service + parts As an equipment dealership offering sales, parts, and service, there is a strong upsell path for maintenance plans, remote diagnostics, and fleet service contracts to boost recurring revenue.

digital enablement Recent digital initiatives such as a virtual system for neighborhood tours indicate openness to virtual demos and online lead capture, suggesting opportunities for enhanced e-commerce, virtual tours, and digital marketing campaigns.

growth signals Revenue scale (mid millions) and a mid-sized employee base imply potential for expansion-focused offerings, rental or financing options, and fleet modernization programs to attract growing farm operations in the region.