Acquired expansion Market position shifted by acquisition: Zest Benefits was acquired by Epassi UK in 2026, presenting an opportunity to align with a broader benefits ecosystem and cross-sell integrated wellbeing, benefits, and employee value propositions to a larger enterprise client base.

Marketplace growth Recent launch of Zest Marketplace in 2024 signals a willingness to expand product offerings and partner ecosystems; sales teams can leverage marketplace capabilities to upsell to existing clients and target mid-market firms seeking diversified benefits platforms.

Awards credibility Recognized with multiple industry awards and named a Best Places to Work, these accolades can be used to build trust with prospects, shorten sales cycles, and justify premium pricing for technology-led benefits solutions.

Strategic partnerships Partnership with ePassi Group and collaboration with wellbeing and benefits platforms create cross-sell opportunities for integrated tech stacks; identify enterprise clients needing unified benefits experiences and propose combined solutions.

Talent and engagement Lunchtime Learnings and strong employer recognition indicate a focus on employee development and engagement; target clients prioritizing similar culture and learning programs, offering tailored deployment and adoption services to drive usage.