Legacy credibility Leverage Stafford Rosenbaum LLP’s 140+ year history and reputation for high ethical standards to position strategic partnerships with clients seeking trusted, stable legal counsel and institutions requiring long-term engagement.

Growth through hires Recent associate hires across trusts and estates, business law, IP and technology indicate active expansion in key practice areas. Target mid-market companies and startups needing integrated legal teams and ongoing advisory services.

Market expansion New talent joining Madison and Milwaukee offices suggests opportunities to cross-sell in Wisconsin business hubs, particularly in corporate transactions, real estate financing, and estate planning for business owners.

Digital enablement Adoption of tools like iCIMS, Zendesk, Microsoft SQL Server and Google Cloud shows a modernization effort. Propose rival use cases or complementary tech-enabled services, such as matter management, client portals, and data-driven risk analysis.

Thought leadership Active blogs on environmental, franchise, employment, and municipal law position the firm as a knowledge leader. Opportunities exist to collaborate on seminars, surveys, and content marketing for industry-specific clients seeking legal insights.