Established Presence With over seven decades of operation since 1947, Standard Appliance has a long-standing presence in the retail appliance market, signaling brand recognition and customer loyalty that can be leveraged for cross-selling and upselling opportunities.

Growth and Expansion Recent strategic move to close the Portland showroom and open a new store in Wilsonville indicates an active focus on market expansion and location optimization which presents opportunities to target new foot traffic and regional customers.

Moderate Market Size Generating between $25M and $50M in revenue with a team of up to 500 employees, Standard Appliance operates as a mid-sized firm, making it an accessible prospect for targeted sales campaigns, especially in emerging appliance technology or service partnerships.

Digital Engagement Utilization of digital tools such as Facebook Pixel and Google indicates an engagement in online marketing, providing avenues for digital advertising and service offerings to complement their existing customer outreach.

Competitive Landscape While smaller than industry giants like Best Buy and Sears, Standard Appliance's local focus and recent store movements suggest opportunities to position targeted solutions or value-added services that differentiate from large retail chains.