Regional reach The Standard-Examiner serves Weber, Davis, Box Elder and Morgan counties with a weekly readership over 300,000, indicating strong local brand presence and opportunities for location-based advertising packages and sponsored content.
Digital footprint Active multi-channel presence including print, online, and mobile formats with tech stack that includes WordPress, AWS, and advertising platforms suggests potential for expanded digital marketing solutions, programmatic ads, and data-driven audience targeting.
Revenue range Annual revenue is in the 25 to 50 million range, signaling a mid-market publisher with budget for scalable ad products, branded content, and analytics partnerships without the constraints typical of smaller outlets.
Growth opportunities Recent initiatives like the community question series indicate openness to editorial partnerships and sponsored/community engagement programs that can be monetized with native advertising, event sponsorships, and reader-generated content campaigns.
Tech and data Use of analytics and ad tech tools (The Trade Desk, Snowplow, Piwik PRO Core) presents opportunities to propose enhanced measurement packages, data onboarding, and custom audience segments to improve advertiser ROI.