Bankable Growth Potential upsell to expand service coverage beyond current Midwest footprint by targeting shippers with regional or national lanes that could benefit from Standard Forwarding’s overnight LTL network, track and trace capabilities, and proactive delay notifications.

Technology Edge Leverage OnBoard technology and sophisticated shipment visibility to pursue customers with high compliance and visibility requirements, such as e-commerce, healthcare, or retail vendors needing reliable real-time status and proactive communication.

Sustainability Offer Market the SmartWay certification and carbon reporting/offsetting as a differentiator for shippers aiming to meet carbon reduction goals, opening conversations with sustainability-minded brands and publicly-traded retailers.

Financial Signals Despite bankruptcy news in late 2025, the business appears asset-rich with a broad terminal network; pursue conversations with potential clients who value stable coastal-to-midwest LTL service and may have long-term freight spend commitments.

Strategic Partnerships Explore collaborations or asset-light models with larger carriers or auction platforms (as evidenced by fleet alignment with Purple Wave) to win customers seeking flexible capacity, asset utilization, and scalable logistics solutions.