Insights

Sustainability focus Leverage Standard's emphasis on sustainable, Made in Europe furniture and environmental consciousness to target hospitality and office clients prioritizing green certifications and ESG goals.

European manufacturing Highlight the fully European production footprint and customization capabilities to win clients seeking localized supply chains, short lead times, and compliance with regional standards.

Hospitality pedigree Position Standard as a premium, trusted supplier to global hotel brands (Radisson, Hilton, Marriott) to pursue new hotel chains or boutique properties seeking proven, high-end solutions.

Long-tenured team Use the 10-year average employee tenure as a selling point for reliability, consistent project delivery, and strong partner relationships in complex interior projects.

Customization emphasis Emphasize bespoke, customer-driven design and specifications to differentiate from off-the-shelf competitors and win RFPs that require tailored room solutions.

Similar companies to Standard

Standard Tech Stack

Standard uses 8 technology products and services including Power BI, AutoCAD, SOLIDWORKS, and more. Explore Standard's tech stack below.

Media & News

Standard's Email Address Formats

Standard uses at least 3 email formats:
Standard Email FormatsExamplePercentage
First@standard.eeJohn@standard.ee
59%
First.Last@standard.eeJohn.Doe@standard.ee
36%
FirstLast@standard.eeJohnDoe@standard.ee
5%

Frequently Asked Questions

What is Standard's phone number?

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You can contact Standard's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Standard's stock symbol?

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Standard is a publicly traded company; the company's stock symbol is SARO.

What is Standard's official website and social media links?

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Standard's official website is standard.ee and has social profiles on LinkedIn.

How much revenue does Standard generate?

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As of August 2026, Standard's annual revenue is estimated to be $1M - $10M.

What is Standard's NAICS code?

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Standard's NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Standard have currently?

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As of August 2026, Standard has approximately 552 employees across 5 continents, including Europe, Asia and North America. Key team members include Chief Technology Officer: M. M., Head Of Sales: M. I. and Chairman Of The Supervisory Board: P. T. Explore Standard's employee directory with LeadIQ.

What industry does Standard belong to?

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Standard operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does Standard use?

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Standard's tech stack includes Power BI, AutoCAD, SOLIDWORKS, WordPress, CookieYes, Shopify, Microsoft 365 and OpenSSL.

What is Standard's email format?

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Standard's email format typically follows the pattern of First@standard.ee. Find more Standard email formats with LeadIQ.

When was Standard founded?

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Standard was founded in 1944.
Standard logo

Standard

Furniture and Home Furnishings ManufacturingHarju Maakond, Estonia501-1000 Employees

Standard is a furniture and home furnishings manufacturer based in Harju County, Estonia. With more than eight decades of experience, the company specializes in creating sustainable and innovative room solutions for hospitality and office spaces, delivering projects that are modern, environmentally conscious, and tailored to client specifications. Its approach centers on thorough client communication to determine exact needs, ensuring that each solution aligns with the project’s requirements and is produced entirely in Europe.

Section iconCompany Overview

Phone number
Stock Symbol
SARO
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1944
Employees
501-1000

Section iconFunding & Financials

  • $1M - $10M

    Standard's revenue is estimated to be in the range of $1M - $10M

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