Business Proximity Target corporate accounts in nearby Herndon, Reston, and Washington DC metro area leveraging the hotel's proximity to business centers, government offices, and key agencies to offer corporate lodging, meeting packages, and negotiated room blocks.

Event & Meetings Promote flexible meeting and event spaces capable of hosting up to 700 guests, highlighting conference and wedding capabilities to capture group bookings, catering packages, and long-term event partnerships with local organizations.

Technology Enablement Leverage the hotel’s business center and high-speed connectivity as a selling point for traveling professionals; upsell premium Wi-Fi, AV equipment rentals, and on-site tech support for meetings and conferences.

Loyalty & Local Outreach Use local shuttle service and accessible amenities to market extended stays and corporate rates for residents in nearby business districts; explore partnerships with organizations for preferred vendor status and discount programs.

Revenue Diversification Cross-sell food and beverage through Old OX Grille and Cardinal Lounge, promote breakfast and lunch bundles for business travelers, and package wellness or fitness offerings to drive additional spend beyond rooms.