Local Partnerships Pursue partnerships with architecture and design firms in Waco and central Texas to source custom glass installations, leveraging Stanton Glass Studio's boutique capabilities and fast lead times.

Digital Portfolio Enhance the online presence with an expanded portfolio and clear lead capture on stantonglass.com to convert inquiries into projects and explore e-commerce for select glass pieces.

Cloud Modernization Assess opportunities to migrate from Rackspace and GoDaddy to a modern cloud stack with Microsoft 365 or Google Workspace, plus secure email, backups, and scalable hosting for a growing small team.

Growth Enablement With growth potential, implement a lightweight CRM, targeted campaigns to architecture and planning firms, and a simple sales process to accelerate client acquisition.

Competitive Differentiation Differentiate from larger manufacturers by emphasizing artisanal, customizable glasswork and local craftsmanship to win boutique projects and foster repeat business.