Market Leadership As the global leader in branded merchandise with extensive product offerings and unmatched service levels, Staples Promotional Products presents significant upselling opportunities by leveraging its strong brand reputation to attract large corporate and promotional clients seeking high-quality promotional products.

Innovative Campaigns Recent launches like the 2022 Seasons of Gifting collection and The Loop demonstrate the company's focus on creative and curated marketing solutions, offering sales teams avenues to pitch customized, seasonal, and thematic promotional campaigns to businesses aiming to boost brand engagement.

Technological Edge Utilizing advanced tech stacks including Google Analytics, SAP, and dynamic personalization tools allows Staples to deliver data-driven marketing insights, enabling sales teams to tailor offerings precisely to client needs and uncover cross-selling opportunities within existing accounts.

Leadership Stability Strategic leadership appointments like the hiring of Bill Gossman as senior vice president and the appointment of Daron Hines as president suggest a focus on strengthening executive management, which can help drive growth initiatives and expand sales channels.

Growth Potential With revenue estimated between one and ten billion dollars and a sizable workforce of up to 1,000 employees, Staples presents substantial opportunities to expand into new markets and verticals by leveraging its broad product catalog and global distribution capabilities.