Local Reach Crest Hill, Illinois based Star 96.7 is a small-N employer newspaper with a focus on local audiences, presenting an opportunity to offer targeted local advertising packages, sponsorships, and neighborhood event coverage that align with hyperlocal campaigns.

Digital Stack Partner with Star 96.7 to enhance digital presence using their current tech stack (WordPress, Google Workspace, Algolia, New Relic, Piwik PRO Core, Clarity, Snowplow) for data-driven ad products, site monetization, and analytics-informed sponsorships.

Content Sponsorship Leverage recent news activity such as high-profile moves or features (e.g., Ed Sheeran coverage) to propose sponsored content, branded stories, and event tie-ins that resonate with their audience and attract local advertisers.

Growth Potential With 11-50 employees and a niche to mid-market footprint, present scalable ad solutions, podcast or audio segments, and geotargeted campaigns that can expand revenue without exponential staff expansion.

Competitive Positioning Position as a flexible, regional publisher offering personalized sales approaches; highlight opportunities to compete with larger networks by delivering closer-to-community engagement, faster go-to-market campaigns, and measured ROI through their analytics stack.