Insights

Large MTG Inventory Star City Games is the world’s largest Magic: The Gathering store with an inventory of over 20,000,000 Magic singles and extensive sealed product, signaling a high potential for cross-sell of accessories, storage solutions, and complementary collectibles to a dedicated MTG community.

Event & Partnerships Active participation in major events (Gen Con 2025, National Sports Collectors Convention partnerships, and upcoming SCG CON Las Vegas) presents opportunities to sell event-specific bundles, exclusive promos, and sponsorship synergies to event attendees and local hobbyists.

Omnichannel Tech A diverse tech stack (BigCommerce, WordPress, Google Cloud, HubSpot Analytics, Hotjar) indicates strong digital engagement and data-driven marketing capabilities, enabling targeted outreach, retargeting campaigns, and personalized offers to segmented MTG buyer cohorts.

Financial Scale Reported revenue of 50 to 100 million dollars and a mid-sized workforce positions Star City Games as a stable, growth-oriented client with capacity to onboard higher-margin vendor programs, exclusive editions, and cooperative advertising deals.

Esports & Merch Potential Past involvement in MTG Esports initiatives and accessories collaborations suggests opportunities to pitch tournament-grade products, branded merchandise, and digital/physical bundle offers tailored to competitive players and fan communities.

Similar companies to Star City Games

Star City Games Tech Stack

Star City Games uses 8 technology products and services including Hotjar, HubSpot Analytics, WordPress, and more. Explore Star City Games's tech stack below.

Media & News

Star City Games's Email Address Formats

Star City Games uses at least 4 email formats:
Star City Games Email FormatsExamplePercentage
First.Last@starcitygames.comJohn.Doe@starcitygames.com
84%
Last@starcitygames.comDoe@starcitygames.com
7%
First@starcitygames.comJohn@starcitygames.com
5%
FirstLast@starcitygames.comJohnDoe@starcitygames.com
4%

Frequently Asked Questions

What is Star City Games's phone number?

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You can contact Star City Games's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Star City Games's official website and social media links?

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Star City Games's official website is starcitygames.com and has social profiles on LinkedIn.

How much revenue does Star City Games generate?

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As of August 2026, Star City Games's annual revenue is estimated to be $50M - $100M.

What is Star City Games's SIC code and NAICS code?

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Star City Games's SIC code is 5092 - Toys and Hobby Goods and Supplies and NAICS code is 44-45 - Retail Trade.

How many employees does Star City Games have currently?

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As of August 2026, Star City Games has approximately 88 employees across 5 continents, including North America, Asia and Europe. Key team members include Vice President Operations: J. B., General Manager: R. H. and Assistant Manager - Media: J. N. Explore Star City Games's employee directory with LeadIQ.

What industry does Star City Games belong to?

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Star City Games operates in the Retail industry.

What technology does Star City Games use?

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Star City Games's tech stack includes Hotjar, HubSpot Analytics, WordPress, BigCommerce, Google Cloud, AfterPay, New Relic and Piwik.

What is Star City Games's email format?

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Star City Games's email format typically follows the pattern of First.Last@starcitygames.com. Find more Star City Games email formats with LeadIQ.

When was Star City Games founded?

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Star City Games was founded in 1995.
Star City Games logo

Star City Games

RetailVirginia, United States51-200 Employees

Star City Games operates as a retail store and online retailer centered on Magic: The Gathering. The business is based in Roanoke, Virginia, and serves a broad clientele of players and collectors. Its catalog includes more than 20 million MTG singles, hundreds of in- and out-of-print sealed products, and a wide array of gaming supplies and rare items. The company aims to meet the needs of active players and serious collectors with a diverse assortment that includes hard-to-find items. The company positions itself within the hobby and collectibles retail segment as a leading MTG specialist, and it is described as the world's largest store dedicated to the game. Recent activity shows ongoing engagement with the broader gaming community, including participation in Gen Con 2025.

Section iconCompany Overview

Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
44-45 - Retail Trade
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Star City Games's revenue is estimated to be in the range of $50M - $100M

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