Maintenance Shield Leverage the Shield Maintenance Plan launch to upsell ongoing service contracts, predictive maintenance, and extended warranty coverage for existing cooling towers, targeting current clients and site maintenance teams.

Small to Mid Market With 11-50 employees and revenues in the mid tens of millions, position Star Cooling Towers as a trusted partner for mid-market oil and gas facilities requiring turnkey design, fabrication, and repair of cooling towers.

Service Expansion Highlight their strengths in repair, design, and prefabrication to win brownfield upgrades, capacity expansions, and performance-improvement projects at aging refinery and processing sites.

Thought Leadership Capitalize on their industry expertise and recent speaking engagement for Jim Smith to propose training, on-site audits, and knowledge-based services to operators seeking reliability and performance improvements.

Technology Enablement Position STAR as a partner for technology-driven upgrades, offering modernization of control systems, maintenance analytics, and faster project delivery to reduce downtime and improve cooling efficiency.