Insights

Luxury Brand Presence Star Sports is positioned as a premium bookmaker with a strong presence in high-profile racing events and prestigious locations, offering opportunities for luxury and high-net-worth clients interested in exclusive betting experiences.

Interactive Technology Adoption The company leverages advanced technology like real-time interactive features, mobile and tablet platforms, and engaging digital campaigns, providing avenues for partnerships around innovative betting tools and digital engagement solutions.

Market Expansion Potential With recent appointments such as a new Chairman and ongoing collaborations with sports broadcasters and partners like Airtel, Star Sports is expanding its market influence, signaling potential for sales in sponsorship, broadcasting enhancements, and content marketing.

Engagement & Content Strategy Star Sports actively invests in content creation and viewer engagement through shows, blogs, and interactive features, creating opportunities for content integration, brand promotion, and customized advertising campaigns targeting sports fans.

Revenue Generation Opportunity Generating revenue within the $1M to $10M range and involved in multiple high-profile sports events, the company presents prospects for financial product partnerships, betting technology solutions, and targeted marketing initiatives aimed at active sports bettors.

Similar companies to Star Sports

Star Sports Tech Stack

Star Sports uses 8 technology products and services including Twitter Ads, Cloudflare CDN, Segment, and more. Explore Star Sports's tech stack below.

  • Twitter Ads
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Segment
    Customer Data Platforms
  • Cart Functionality
    E-commerce
  • Socket.io
    Javascript Frameworks
  • Node.js
    Programming Languages
  • Pingdom
    Real User Monitoring
  • Cloudflare Bot Management
    Security

Media & News

Star Sports's Email Address Formats

Star Sports uses at least 2 format(s):
Star Sports Email FormatsExamplePercentage
FLast@starsportsbet.co.ukJDoe@starsportsbet.co.uk
63%
First@starsportsbet.co.ukJohn@starsportsbet.co.uk
30%
First.Last@starsportsbet.co.ukJohn.Doe@starsportsbet.co.uk
7%

Frequently Asked Questions

Where is Star Sports's headquarters located?

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Star Sports's main headquarters is located at Brighton, England bn3 7gs United Kingdom. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Star Sports's official website and social media links?

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Star Sports's official website is starsports.bet and has social profiles on LinkedIn.

What is Star Sports's NAICS code?

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Star Sports's NAICS code is 7132 - Gambling Industries.

How many employees does Star Sports have currently?

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As of February 2026, Star Sports has approximately 272 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Betting Officer: A. J.Vice President - Creative & Communications: V. R.Vice President - Brand Solutions And Customer Marketing & Strategy, Star Sports: A. B.. Explore Star Sports's employee directory with LeadIQ.

What industry does Star Sports belong to?

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Star Sports operates in the Gambling Facilities and Casinos industry.

What technology does Star Sports use?

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Star Sports's tech stack includes Twitter AdsCloudflare CDNSegmentCart FunctionalitySocket.ioNode.jsPingdomCloudflare Bot Management.

What is Star Sports's email format?

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Star Sports's email format typically follows the pattern of FLast@starsportsbet.co.uk. Find more Star Sports email formats with LeadIQ.

Star Sports

Gambling Facilities and CasinosEngland, United Kingdom201-500 Employees

Founded and owned by Ben Keith, Star Sports are the UK’s leading luxury bookmaker, originally launched as Star Racing in 1999. 

Star Sports now offer a fully interactive betting experience for desktop, mobile and tablet at www.starsports.bet, telephone betting, a prestigious betting shop in London’s Mayfair and have prominent racecourse betting pitches, including at the headline events of the year: the Cheltenham Festival, Epsom's Derby meeting, Royal Ascot and Glorious Goodwood. Star Sports are also the current sponsors of the English Greyhound Derby, as well as being regular sponsors of UK horse racing events. 

Star Sports provide a content and news site at www.starsportsbet.co.uk with daily offers, video interviews and blogs from their brand ambassadors. 

To contact Star Sports please email: cs@www.starsportsbet.co.uk

Section iconCompany Overview

Headquarters
Brighton, England bn3 7gs United Kingdom
NAICS Code
7132 - Gambling Industries
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Star Sports's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Star Sports's revenue is estimated to be in the range of $1M$10M

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