Local Media Reach Target regional advertisers and sponsors by leveraging Starkville Daily News's focus on local news and sports coverage, highlighting audience engagement in Starkville and surrounding areas to sell geo-targeted digital ad packages.

Digital Ad Stack Capitalize on the existing tech stack (Amazon Advertising, Google AdSense, Taboola, Snowplow, Visual Website Optimizer, Contentful) to offer integrated programmatic campaigns, A/B testing, and personalized content experiences for advertisers seeking measurable results.

Growth Potential With revenue in the mid-range and a modest staff size, upsell premium ad formats, sponsored content, and localized video advertising to boost average deal size while aligning with their online audio and video media focus.

Sponsorship Opportunities Leverage recent awards and sports coverage to pitch sponsorships, event partnerships, and City/Community features that align brands with local teams and community events, enhancing brand visibility.

Talent & Partnerships Engage with their growing team (11-50 employees) for technology-enabled marketing services, including conversion tracking and analytics, to offer white-glove onboarding for advertisers seeking data-driven campaigns and long-term collaborations.