Convention Growth Leverage Starland's 120,000 sq ft of exhibition space and 8 indoor courts plus 2 indoor turfs to upsell multi-day conventions, trade shows, and corporate conferences. Propose bundled packages that combine large venue, catering, and entertainment to attract regional associations and industry expos.

Team Building Position Starland as a corporate team-building hub by highlighting its integrated sports, entertainment, and dining options. Offer turnkey events that combine meeting spaces with go-karts, mini golf, arcade games, and group activities to boost engagement and retention.

Sustainable Experience Emphasize the all-in-one venue model that reduces travel and coordination for organizers. Promote sustainability-friendly event design (catering, energy-efficient tech, centralized services) to appeal to ESG-conscious clients seeking convenient, single-venue solutions.

Digital Engagement Utilize Starland’s tech stack (WordPress, Shopify, WooCommerce, HubSpot, Google Workspace) to offer seamless event bookings, online catering orders, and CRM-driven outreach. Propose targeted campaigns to convert regional businesses and associations into repeat event clients.

Growth Readiness Highlight scalable space and capabilities for mid-market events given revenue in the 1–10 million range and a relatively lean staff. Offer tiered venue packages, seasonal promotions, and new attractions to capture spend from mid-sized exhibitors and entertainment-seeking groups.