Dominant Reach StarLightMedia is Ukraine’s largest TV group with 6 TV stations and 10 media companies, delivering broad reach across terrestrial, cable, and satellite platforms, suggesting strong access to varied advertiser segments and high inventory for campaigns.

Targeted Audiences Different channels cater to distinct demographics (STB: female, ICTV: male, Novy and M1: youth, M2 and M1: music, QTV: young male with cartoons), enabling precise targeting and cross-channel storytelling for product launches and brand campaigns.

Market Leadership With a 14-49 audience share of 27.33% and a margin lead over competitors (significantly higher among middle and upper income groups), there is a strong value proposition for premium advertising packages and sponsorships.

Digital & Production Capabilities In-house digital arm reaches 20 million internet users (95% reach) and a suite of production facilities (StarLight Films, Vavёrka, StarLight Commercial Production, rental, scenery, and digital development) present cross-platform content and end-to-end marketing solutions.

Sales & Expansion Opportunities Revenue scale and diverse assets point to opportunities in bundled TV advertising, branded content, production services, equipment rental, and digital advertising solutions for advertisers seeking integrated media, sponsorships, and post-production capabilities.