StarLightMedia
Broadcast Media Production and DistributionKyiv, Ukraine201-500 Employees
StarLightMedia is the largest Ukrainian TV group, comprising six television stations and ten media companies. It brings together four national terrestrial broadcasters—STB, ICTV, Novy Kanal, and M1—along with the cable network QTV and the satellite channel M2, with its base in Kyiv. The group is led by Volodymyr Borodyansky and operates from Kyiv, Ukraine. Its audience reach in the 14-49 demographic stands at about 27.33 percent, with a margin over the closest competitor and higher margins among middle- and upper-income Ukrainians. StarLightMedia maintains a digital sales arm reaching roughly 20 million internet users (about 95 percent of the Ukrainian online audience) and operates several production, rental, and scenery units, including StarLight Films, Vavёrka, StarLight Commercial Production, StarLight Rental, StarLight Scenery, and StarLight Digital, with its TV inventory historically accounting for about a third of Ukrainian TV advertising in the first half of 2015.
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