High-value projects Focus on expanding relationships with large commercial and high-rise projects where StarSouth positions itself as competitive for projects over $500,000 and nationwide opportunities above $250,000. Sales efforts should target general contractors handling bigger builds in South Florida and beyond.

Strong on-site leadership Leverage the owner and senior team’s hands-on leadership and commitment to quality as a differentiator in proposals. Highlight on-site oversight and early involvement by leadership as a selling point to potential clients seeking precision and accountability.

Warranty and value Emphasize value engineering, system design, and warranties as upfront savings and long-term project reliability. Use these capabilities to upsell improvements, risk reduction, and lifecycle cost advantages to prospective buyers.

Trusted relationships Capitalize on existing customer relationships with reputable general contractors and ongoing bid opportunities. Proactively seek referrals and co-bid arrangements with Lotspeich Company and The Whiting-Turner Contracting Company to expand win rates.

Strategic partnerships Position StarSouth as a scalable partner capable of handling small to large nationwide projects while maintaining quality. Develop partnerships with regional developers and construction firms seeking reliable stucco/EIFS specialists to augment their teams.