Wholesale Reach Target cafes and specialty retailers in the Berkeley and Bay Area wholesale network leveraging Starter Bakery's existing wholesale focus and regional location to expand distribution.

Midmarket Scale Revenue in the tens of millions with a small to mid-sized employee base suggests agility for scalable wholesale partnerships, potential for co-branded product lines or limited-time collaborations with cafes.

Tech Enabled Utilize their tech stack (Shopify, WordPress, Mailchimp, Google Workspace, Cloudflare) to streamline onboarding, online ordering, and marketing automation for partner cafes and bulk orders.

Market Positioning Position as a specialty wholesale bakery with proven regional partnerships, using Edible Excursions collaboration history to pursue joint marketing events or cross-promotions with like-minded pastry groups.

Contact & Accessibility Leverage direct wholesale contact channels and the Berkeley location to initiate local outreach, tastings, and wholesale onboarding events tailored to independent cafés and grocery partners.