Insights

Business Transformation Formerly Starwood Waypoint, now Colony Starwood Homes operates as a REIT focused on acquiring, renovating, leasing and managing single-family rental homes across select US markets, indicating ongoing consolidation opportunities for buyers, sellers, and strategic partnerships in SFR portfolios.

Acquisition Focus Deep emphasis on SFR acquisitions through MLS, foreclosure auctions and short sales suggests active deal flow and potential sourcing partnerships with brokers, lenders, and auction platforms to accelerate pipeline and wholesale opportunities.

Limited Revenue Signals Reported revenue is under one million, signaling a small revenue footprint relative to peers and potential need for capital partnerships, joint ventures, or advisory services to scale operations and optimize asset performance.

Leadership Transition Recent leadership changes with a new CEO from Digital Bridge indicates strategic shifts and potential opportunities to align product, financing, or tech-enabled asset management services with the evolving vision.

Portfolio Scale A large SFR portfolio (tens of thousands of homes historically) coupled with a joint venture for NPLs points to opportunities in asset optimization, refinancing, asset disposition, or service provisioning for large-scale single-family rental platforms.

Similar companies to Starwood Waypoint Homes

Starwood Waypoint Homes's Email Address Formats

Starwood Waypoint Homes uses at least 1 email format:
Starwood Waypoint Homes Email FormatsExamplePercentage
First.Last@colonystarwood.comJohn.Doe@colonystarwood.com
100%

Frequently Asked Questions

What is Starwood Waypoint Homes's official website and social media links?

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Starwood Waypoint Homes's official website is colonystarwood.com and has social profiles on LinkedIn.

How much revenue does Starwood Waypoint Homes generate?

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As of August 2026, Starwood Waypoint Homes's annual revenue is estimated to be <$1M.

What is Starwood Waypoint Homes's SIC code and NAICS code?

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Starwood Waypoint Homes's SIC code is 6531 - Real Estate Agents and Managers and NAICS code is 52 - Finance and Insurance.

How many employees does Starwood Waypoint Homes have currently?

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As of August 2026, Starwood Waypoint Homes has approximately 501 employees across 1 continents, including North America. Key team members include Vice President: L. S., Executive Vice President General Counsel: R. B. and Controller Corporate Accounting: E. L. Explore Starwood Waypoint Homes's employee directory with LeadIQ.

What industry does Starwood Waypoint Homes belong to?

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Starwood Waypoint Homes operates in the Financial Services industry.

What is Starwood Waypoint Homes's email format?

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Starwood Waypoint Homes's email format typically follows the pattern of First.Last@colonystarwood.com. Find more Starwood Waypoint Homes email formats with LeadIQ.

When was Starwood Waypoint Homes founded?

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Starwood Waypoint Homes was founded in 2013.
Starwood Waypoint Homes logo

Starwood Waypoint Homes

Financial ServicesArizona, United States501-1000 Employees

Starwood Waypoint Homes, now operating as Colony Starwood Homes, is a financial services firm structured as an internally managed real estate investment trust (REIT). The company focuses on acquiring, renovating as needed, leasing, and managing single-family rental homes in selected U.S. markets, with a portfolio that includes both owned SFR properties and non-performing loans held in a joint venture. Its activities center on identifying home acquisition opportunities from multiple sources, such as MLS listings, foreclosure auctions, and short sales, and then preparing these properties for rental with qualified tenants. Based in Scottsdale, Arizona, the organization serves a residential real estate market segment by managing a sizable portfolio of single-family rental homes and related assets through its two-segment structure. The company operates within the real estate investment and services industry, positioning itself through internal management and a diversified approach to SFR assets. A notable leadership transition occurred in 2019 when Marc C. Ganzi was appointed CEO, reflecting ongoing governance changes in the firm’s corporate trajectory.

Section iconCompany Overview

SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
52 - Finance and Insurance
Founded
2013
Employees
501-1000

Section iconFunding & Financials

  • <$1M

    Starwood Waypoint Homes's revenue is estimated to be in the range of <$1M

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