Insights

Diverse Client Focus Horizon Group specializes in serving both nonprofit and corporate clients, providing tailored research and strategy services that can be expanded or customized to meet the unique needs of organizations seeking to enhance their community engagement and market insights.

Growth Potential With an annual revenue range of 1 million to 10 million and a small but agile team, the company is positioned for scalable growth, presenting opportunities to introduce additional research technologies, consulting services, or analytics solutions that align with their strategic objectives.

Technology Adoption Utilizing tools such as Google Analytics and a modern web infrastructure indicates an openness to digital solutions, creating prospects for selling advanced data analytics platforms, survey tools, or customer engagement software.

Community Engagement Horizon Group's commitment to representing diverse Iowa communities suggests an opportunity to develop curated research datasets or platforms focused on inclusion and community representation, appealing to organizations looking to improve diversity insights.

Women-Led Proposition As a women-led firm with a history of over 40 years in market research and consulting, Horizon Group can be positioned as a strategic partner for companies prioritizing diversity, equity, and inclusion initiatives, including leadership training, consulting, or partnership opportunities.

Similar companies to Horizon Group

Horizon Group Tech Stack

Horizon Group uses 8 technology products and services including Microsoft 365, Font Awesome, Backbone.js, and more. Explore Horizon Group's tech stack below.

  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • Backbone.js
    Javascript Frameworks
  • Clipboard.js
    Javascript Libraries
  • imagesLoaded
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics
  • DigitalOcean Web Hosting
    Web Hosting

Media & News

Horizon Group's Email Address Formats

Horizon Group uses at least 2 format(s):
Horizon Group Email FormatsExamplePercentage
FLast@sppg.comJDoe@sppg.com
88%
First.Last@sppg.comJohn.Doe@sppg.com
12%

Frequently Asked Questions

Where is Horizon Group's headquarters located?

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Horizon Group's main headquarters is located at 2910 Westown Parkway, Suite 302. The company has employees across 3 continents, including North AmericaAsiaSouth America.

What is Horizon Group's stock symbol?

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Horizon Group is a publicly traded company; the company's stock symbol is HGI1.

What is Horizon Group's official website and social media links?

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Horizon Group's official website is horizongroupiowa.com and has social profiles on LinkedIn.

What is Horizon Group's NAICS code?

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Horizon Group's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Horizon Group have currently?

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As of December 2025, Horizon Group has approximately 46 employees across 3 continents, including North AmericaAsiaSouth America. Key team members include President And Owner: J. N.President: J. N.Partner: J. N.. Explore Horizon Group's employee directory with LeadIQ.

What industry does Horizon Group belong to?

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Horizon Group operates in the Market Research industry.

What technology does Horizon Group use?

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Horizon Group's tech stack includes Microsoft 365Font AwesomeBackbone.jsClipboard.jsimagesLoadedYoast SEOGoogle AnalyticsDigitalOcean Web Hosting.

What is Horizon Group's email format?

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Horizon Group's email format typically follows the pattern of FLast@sppg.com. Find more Horizon Group email formats with LeadIQ.

When was Horizon Group founded?

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Horizon Group was founded in 1984.

Horizon Group

Market ResearchIowa, United States11-50 Employees

Horizon Group, formerly known as SPPG, is a leading market research and customized management consulting firm for 40+ years headquartered in West Des Moines, Iowa. Horizon Group is a women-led organization that guides nonprofit and corporate clients through a comprehensive framework of research, strategy, and action to achieve business outcomes. Horizon Group aligns initial in-depth research with nuanced strategy, leading to actionable execution and outcomes. The company is committed to bringing the voices of diverse Iowans to the table, ensuring a representation in market research and consulting that reflects the richness and diversity of Iowa communities.

Section iconCompany Overview

Headquarters
2910 Westown Parkway, Suite 302
Stock Symbol
HGI1
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
1984
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Horizon Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Horizon Group's revenue is estimated to be in the range of $1M$10M

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