Market expansion Client is based in Franksville, WI and has expressed interest in expanding into the residential market, presenting an opportunity to target homeowners with tailored fencing solutions and service packages.

Residential growth Current focus on commercial and temporary fencing with recent interest in entering residential market, suggesting a cross-sell strategy from existing commercial capabilities to residential customers and builders.

Contracting footprint Active projects on major construction sites in Southeastern Wisconsin indicate strong demand in the regional construction sector, offering potential for long-term recurring work on ongoing developments and security fencing needs.

Tech enablement Tech stack includes HubSpot, Office 365, and Cloudflare Bot Management, which can support refined lead management, targeted outreach, and secure online experiences for potential commercial and residential clients.

Growth readiness Revenue scale suggests mid-market capabilities with room to scale; advise presenting tiered service packages, maintenance plans, and financing options to win larger commercial security fencing and ongoing service contracts.