Acquisition Momentum Statwax was acquired by TrendyMinds in December 2022, signaling a shift in ownership and potential integration of data science capabilities with a broader agency services stack. This creates opportunities to engage TrendyMinds as the combined entity may look to scale performance marketing offerings and cross-sell data-driven solutions.

Data-Driven Strength Historically focused on applying data science and analytics to performance marketing, Statwax’s expertise aligns with demand for measurable ROI and advanced attribution. Potential upsell for clients seeking sophisticated tracking, optimization, and cross-channel measurement across Google, Bing, and social platforms.

Small Team, Niche Expertise With 2-10 employees, Statwax operated as a specialized, lean team. This suggests potential for scalable services through partnerships or white-label collaborations, presenting an entry point for larger agencies or clients needing boutique, hands-on performance marketing support.

Awards & Recognition Award finalist status in 2020 for B2B SEM initiative and data use underscores credibility in performance marketing and data applications. Use this as a trust bridge to prospective clients seeking proven success stories and measurable outcomes.

Market Positioning Revenue in the $1M–$10M range places Statwax among mid-market performance agencies. Targets include growth-minded mid-size brands and B2B clients looking for data-driven optimization, with potential to pair with TrendyMinds’ broader service suite for integrated campaigns.