Global Expansion Staubli is actively expanding its presence in Southeast Asia and the United States by opening new offices in Malaysia and Southeast Asia, indicating a focus on strengthening regional market access and local customer support which creates opportunities for localized automation solutions.

Innovation Leadership The company is investing in advanced robotics and automation products, exemplified by the launch of the MTC-900 Machine Tending Cart, aimed at enhancing productivity and safety, opening avenues to sell cutting-edge automation hardware and integrated solutions.

Industry Diversification With dedicated activities in Connectors, Robotics, and Textile, Staubli serves diverse industrial segments, allowing for tailored solutions across manufacturing, solar energy, and textiles, presenting multiple segments for targeted sales approaches.

Digital and Sustainability Tech Staubli employs modern digital tools like Google Tag Manager and emphasizes sustainability initiatives, aligning with clients interested in innovative, reliable, and eco-friendly manufacturing technologies, which could lead to collaboration on green automation projects.

Market Opportunities Participation in major industry events such as ITMA Asia and Supercomputing indicates a proactive strategy to showcase technological advancements, presenting opportunities to engage with industry leaders and decision-makers in high-growth sectors like textiles and AI infrastructure.