Expansion push Staycity is rapidly expanding across Europe with a pipeline of 10,000 keys including 12 new openings in the last 18 months and six more slated for 2024/25, signaling a high demand for development, financing, and turnkey property management partnerships.

Northern Europe growth Active and upcoming openings in markets such as Germany, Ireland, the UK, the Netherlands (Amsterdam), Portugal (Lisbon, Porto), and soon Belfast position Staycity as a multiregion growth driver, presenting cross-border acquisition and waterline localization opportunities for suppliers and service providers.

Premium positioning Operating both Staycity Aparthotels and the premium Wilde Aparthotels, the company targets business and leisure travellers with design-led, centrally located units, suggesting upsell potential for premium amenities, partnerships with lifestyle brands, and high-margin ancillary services.

Strength in partnerships Strategic collaborations with entities like Ronan Group and Citygrove indicate a willingness to pursue long-term leases and development partnerships, opening doors for capital partners, project finance, and viability advisory services.

Recognition and credibility Industry accolades and EY Entrepreneur Of The Year recognition support Staycity’s credibility and visibility, creating an opening to pitch consulting, performance benchmarking, and investor relations services to bolster growth and governance.