Niche Market Dominance STB Electrical Test Equipment, Inc. specializes in high voltage electrical test equipment, offering a one-stop solution for utility and construction workers. This niche focus allows STB to dominate in providing specialized tools and services tailored to this specific industry segment.

Comprehensive Product Portfolio With a range of products including voltmeters, sensors, phasing sets, and ground fault detectors, STB offers a comprehensive suite of electrical testing equipment. This diverse product portfolio can cater to various needs within the utility and construction sectors, presenting multiple sales opportunities across different product lines.

Repair and Testing Services In addition to manufacturing electrical test equipment, STB also provides repair and testing services for most other brands. This added service can be leveraged as a sales opportunity to offer maintenance contracts, equipment upgrades, and after-sales support to existing and new customers.

Strategic Location Advantage Located in Auburn, CA, a hub for utility and construction activities, STB is strategically positioned to cater to the needs of local linemen and construction workers. This geographic advantage can be capitalized on to forge strong relationships with key players in the industry and drive sales growth in the region.

Competitive Positioning While STB operates in a sector with well-established players like OMICRON electronics and Megger, its specialization and focus on niche electrical test equipment differentiate it in the market. This unique positioning can be leveraged in sales pitches to highlight the benefits of choosing STB's tailored solutions over larger, more generic competitors.