SteelShad Fishing Company Employee Directory
Sporting Goods ManufacturingUtah, United States2-10 Employees
SteelShad Fishing Company, based in Salt Lake City, Utah, is a sporting goods manufacturer focused on fishing lures and related gear. Founded in 2016 by three friends alongside Captain Steve Niemoeller, the company built a nationwide presence for its bladebait products. The business operates with a small team and serves anglers across the United States, offering lures intended to attract bites and improve fishing outcomes. Within the sporting goods manufacturing sector, SteelShad positions itself as a niche supplier of bladebait lures and related gear. In 2022, GSM Outdoors acquired SteelShad Fishing Company, marking a change in ownership while the brand remains in the market.