Local Market Focus Opportunity to target local lenders, real estate brokers, and Midwest real estate firms for appraisal services, with potential referral partnerships given Steenhoek Appraisal Inc.'s regional footprint and lean team.

Marketing Optimization Their use of WordPress and Yoast SEO suggests readiness for marketing services such as SEO audits, content strategy, and lead-generation improvements to capture more inquiries for appraisal work.

Small Team Tech As a small firm with Microsoft 365, there is potential to offer SMB IT and workflow solutions, including CRM integration and scalable productivity tools to streamline client onboarding and project management.

Web Modernization The tech stack (WordPress, PHP, jQuery, Modernizr) presents an opportunity to modernize the website, improve performance and security, and implement analytics to optimize lead conversion.

Compliance & Security Appraisal firms handle sensitive client data; there is room to propose data privacy, secure document handling, and audit-ready reporting solutions as value adds to prospective clients.