Imprint Expansion Steerforth has launched a dedicated nonfiction imprint, T2P Books, focused on truth-forward accounts and investigative journalism. This presents a clear upsell path for targeted outreach to authors and organizations seeking credible, long-form narratives; potential opportunities include partnerships with investigative journalists, rights acquisitions for true-crime or historical investigations, and collaboration with NGOs or think tanks seeking publication platforms.
Mid‑Size Publisher With 11-50 employees and revenue in the 10–25 million range, Steerforth sits between small presses and mid-sized publishers. This position is favorable for wholesale and distribution partnerships, co-publishing arrangements, and author services offerings (editing, design, publicity) to extend their reach into libraries, retailers, and e-commerce platforms.
Publicity Growth Recent hire of a publicity director indicates an emphasis on marketing and author visibility. This creates opportunities to propose expanded marketing packages, author tour support, regional media campaigns, and digital promotion services to boost book launches and sustained sales.
Digital Presence Current tech stack includes AWS, WordPress, Google Workspace, Mailchimp, and social channels. There is room to offer enhanced digital services such as website optimization for book launches, targeted email campaigns, metadata and SEO improvements for discoverability, and CRM-based lead nurturing to drive wholesale and subsidiary rights inquiries.
Rights and Partnerships T2P Books’ focus on truth-to-power content positions Steerforth well for collaborations with academic institutions, libraries, and nonprofit organizations. Sales opportunities include institutional licensing, classroom editions, event sponsorships, and translation/right sales to international markets via established distribution channels.