E-commerce Growth As a small New York gallery with a lean team and modest revenue, there is a clear opportunity to expand online sales. A targeted e-commerce platform upgrade, catalog integration with inventory and consignor management, and streamlined checkout could unlock higher conversion rates among collectors and art enthusiasts.

Cloud Optimization Current tech stack includes AWS services, ELB, Apache and Nginx, suggesting room to optimize hosting, security and cost. Propose managed hosting, performance tuning, and cost visibility to ensure fast, reliable online experiences for art buyers and event promotions.

Security Enhancement Reconfirm that the site uses reCAPTCHA; propose adding WAF, DDoS protection, regular security posture reviews, and automated backups to protect transactions, customer data and art listings.

CRM Engagement The tiny team in a competitive market can benefit from a CRM and marketing automation to track buyer relationships, consignor opportunities, and personalized outreach for exhibitions and special drops.

Analytics Positioning Use analytics to track visitor sources, engagement, and conversions to guide pricing, inventory decisions, and promotional strategies; benchmark against peers like Kasmin, Gladstone, and Pace to sharpen messaging and outreach to collectors.