Targeted Advertising Platform Ster specializes in delivering advertising on television and radio channels as well as public broadcaster websites, offering a niche platform aligned with clients seeking quality and ethically responsible media placements.

Established Market Presence With over 45 years of experience, Ster has built a strong reputation within the Dutch advertising industry, making it a trusted partner for advertisers, media agencies, and brands looking for reliable media buying options.

Technological Integration The company's use of advanced tech stacks, including SQL, React, and Microsoft 365, indicates its openness to innovative advertising solutions, presenting opportunities for selling sophisticated digital or data-driven marketing tools.

Financial Stability Ster’s revenue range of $250 million to $500 million and its long-standing market presence suggest a stable financial position, enabling potential upselling of premium services or expanded advertising packages to existing clients.

Market Expansion Potential Given the evolving landscape of media consumption, Ster’s experience with traditional and digital advertising formats positions it well to explore new market segments, such as digital ad tech or cross-platform campaigns, providing opportunities for innovative sales approaches.