Digital Home Loan Platform Sterling Bancorp recently launched a modern digital home loan platform aimed at enhancing the customer experience and providing convenience during the application process. This platform innovation presents a sales opportunity to target customers seeking streamlined and efficient mortgage services.

Market Expansion through Acquisition Webster Financial Corp's acquisition of Sterling Bancorp for $10B signifies a strategic move towards market expansion. Leveraging the widened market reach following the acquisition, sales development representatives have the opportunity to tap into new customer segments and offer a comprehensive range of financial solutions.

Product Innovation - Skye Launch The launch of Skye by Sterling Bancorp showcases a commitment to product innovation. Sales teams can capitalize on this innovation by promoting the benefits of Skye, such as enhanced customer service functionalities. Highlighting Skye's capabilities can attract tech-savvy clients and drive sales growth.

Public Listing Opportunity The recent public listing of Sterling Bancorp presents an opportunity for business development professionals to engage with potential investors and clients looking for transparent and reliable banking services. Leveraging the credibility of a publicly listed company, sales representatives can promote trust and market stability to attract new business relationships.

Settlement of Class-Action Lawsuit Sterling Bancorp's settlement of a class-action lawsuit by paying $12.5 million signals a commitment to resolving legal issues promptly. Sales development representatives can highlight this resolution as a testament to the company's integrity and willingness to address challenges. This can be leveraged in sales pitches to reinforce trustworthiness and reliability to potential clients.