Sterling Financial Group, Inc. Employee Directory
Financial ServicesCalifornia, United States2-10 Employees
Sterling Financial Group, Inc. is a financial advisory firm based in Pasadena, California, operating in the financial services industry. The firm offers financial planning and wealth and investment management services to clients across the nation. As a small, independent advisory practice, it focuses on providing objective guidance to its clients. In December 2025, Sterling Financial Group was acquired by Sequoia Financial Group, LLC, a larger, SEC-registered wealth manager. This acquisition places Sterling within a broader national platform while maintaining its Pasadena roots.