Marketing Optimization Leverage the existing tracking and tag management to improve attribution and multichannel campaigns, and optimize conversions with data driven marketing strategies.

Tech Modernization Assess the frontend stack for modernization, performance boosts, and SEO improvements to uplift user experience and conversions.

Local Partnerships Identify and pursue partnerships with local builders, lenders, and service providers to create a steady flow of deal opportunities in Dayton.

Competitive Differentiation Position Sterling Fine Homes as a personalized, locally focused alternative to national builders to win more remodels and custom home projects.

Growth Enablement Invest in sales enablement and customer experience platforms to scale outreach and nurture relationships as the team grows.