Premium Vehicle Focus Target new and existing Lexus customers by highlighting flagship models, hybrid options, and Certified Pre-Owned incentives to upsell to newer or higher-margin vehicles in the Sterling McCall network.

Regional Expansion Leverage their Houston area footprint (Houston, Sugar Land, Pearland, Missouri City, Pecan Grove) to coordinate local promotions, test-drive events, and cross-sell between dealerships to maximize regional share.

Digital Experience Capitalize on their technology stack (WordPress, Shopify, The Trade Desk, Amplitude, Hotjar, AWS) to run targeted digital campaigns, optimize funnel conversion, and retarget visitors who engage with luxury car content.

Financial Leverage Position financing, lease, and certified pre-owned warranty extensions as value adds to attract higher-margin sales, while aligning with revenue range to upsell premium offerings.

Talent & Partners Engage with the dealership’s mid-size team (51-200 employees) to identify key decision-makers for partnerships in service, maintenance, and warranty programs, enabling bundled offers and aftersales growth.