MBE Advantage Leverage Sterling-Pacific's MBE and COBID certification to target government and public sector projects in Oregon or nearby states that require minority-owned contractors for roofing and waterproofing work.

Regional Expertise Position the company as a local specialist in commercial roofing and waterproofing in Portland with knowledge of local codes and climate-related needs, offering quick mobilization for mid-market commercial projects.

Mid-market Focus With a revenue range of one to ten million and a lean team, target fast-moving, mid-sized commercial projects where Sterling-Pacific can provide competitive pricing, shorter procurement cycles, and personalized service.

Growth Synergies Propose partnerships or subcontracting opportunities with larger general contractors in the region who serve the same market, positioning Sterling-Pacific as a reliable, certified roofing and waterproofing partner.

Tech and Training... Highlight the company’s role as a state-certified training agent for roofers and waterproofers to offer skilled workforce development collaborations, while leveraging their online presence through Wix/WordPress to showcase case studies and certifications to win bids.