Sustainable leadership Position Sterling as the leading domestic producer of CLT mats and sustainable site access solutions to target large energy infrastructure and national construction programs that prioritize environmental impact and carbon footprint reductions.

Expanded product suite Leverage the TerraLam CLT mats, TerraCross temporary bridges, Clean Exit Mats, EPZ mats, and traditional to composite mats to cross-sell bundled site access solutions to contractors handling complex, multi-environment projects.

Strategic partnerships Highlight opportunities with industrial partners and equipment suppliers (e.g., Ring Power collaboration) to demonstrate cumulative value of access mats in enabling timely mobilization, heavy equipment placement, and project timelines.

Safety and compliance Emphasize Sterling’s safety expertise and regulatory know-how to win bids that require rigorous site safety plans and compliant access solutions, appealing to owners and EPCs focused on risk mitigation.

Recognition and credibility Capitalize on recent awards and leadership visibility, such as Executive of the Year and Fast Company honors, to build trust with prospective clients and accelerates introduction to C-suite decision-makers.