Insights

Expanding Infrastructure STERNAUTO recently opened Germany's largest BYD showroom in Berlin, demonstrating a commitment to expanding their electric vehicle offerings and attracting environmentally conscious consumers—an opportunity for suppliers of EV technology, charging solutions, and related services.

Premium Market Position As part of the LSH Auto Holdings group, a leading international player in the premium automotive sector, STERNAUTO benefits from a strong brand network, creating opportunities to introduce high-end automotive accessories, financing, and concierge services to their extensive customer base.

Technology Adoption The company's use of modern tech stacks such as SAP, Microsoft 365, and Java indicates a focus on digital transformation, presenting opportunities for B2B solutions related to automotive management systems, digital marketing, and customer engagement tools.

Customer Engagement With a focus on customer relationships and service quality, STERNAUTO’s emphasis on local social engagement suggests potential for vendors offering loyalty programs, CRM systems, and personalized service platforms to enhance customer retention and satisfaction.

Growth & Investment Investment in new locations and ongoing staff training positions STERNAUTO as a growing and forward-looking dealership group, providing sales prospects for automotive parts, training services, and expanding mobility solutions aligned with their focus on innovative technologies.

STERNAUTO Tech Stack

STERNAUTO uses 8 technology products and services including SAP, Microsoft 365, Dell, and more. Explore STERNAUTO's tech stack below.

  • SAP
    Customer Relationship Management
  • Microsoft 365
    Email
  • Dell
    IT Infrastructure
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Java
    Programming Languages
  • YouTube
    Video Players
  • IONOS
    Web Hosting
  • X-UA-Compatible
    Web Tools And Plugins

STERNAUTO's Email Address Formats

STERNAUTO uses at least 2 format(s):
STERNAUTO Email FormatsExamplePercentage
First.Last@sternauto-gruppe.deJohn.Doe@sternauto-gruppe.de
50%
LastFirst@sternauto-gruppe.deDoeJohn@sternauto-gruppe.de
50%
First.Last@sternauto.deJohn.Doe@sternauto.de
92%
First.Last@sternauto.deJohn.Doe@sternauto.de
8%

Frequently Asked Questions

What is STERNAUTO's official website and social media links?

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STERNAUTO's official website is sternauto.de and has social profiles on LinkedIn.

What is STERNAUTO's SIC code NAICS code?

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STERNAUTO's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 4411 - Automobile Dealers.

How many employees does STERNAUTO have currently?

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As of December 2025, STERNAUTO has approximately 1K employees across 1 continents, including Europe. Key team members include Chief Human Resources Officer: M. S.Managing Director Chief Executive Officer: T. H.Esg Managerin: A. R. F.. Explore STERNAUTO's employee directory with LeadIQ.

What industry does STERNAUTO belong to?

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STERNAUTO operates in the Retail Motor Vehicles industry.

What technology does STERNAUTO use?

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STERNAUTO's tech stack includes SAPMicrosoft 365DellSAP Maintenance, Repair, and OverhaulJavaYouTubeIONOSX-UA-Compatible.

What is STERNAUTO's email format?

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STERNAUTO's email format typically follows the pattern of First.Last@sternauto-gruppe.de. Find more STERNAUTO email formats with LeadIQ.

When was STERNAUTO founded?

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STERNAUTO was founded in 2016.

STERNAUTO

Retail Motor VehiclesSaxony, Germany1001-5000 Employees

STERNAUTO ist eine der größten Automobilhandelsgruppen Deutschlands. In 6 Bundesländern mit insgesamt über 25 Standorten in Berlin, Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt und Thüringen leben wir in unseren modernen Autohäusern individuelle Mobilität. Unsere über 1.600 Mitarbeitenden kennen die Trends und gehen voran. Wir sind der starke Partner rund um den Verkauf, die Vermietung und den Service der Marken Mercedes-Benz, smart, BYD, INEOS Grenadier, FUSO, HYMER, Tremonia und Silence.

Als große Händlergruppe fühlen wir uns zur Kontinuität verpflichtet. Besonders wichtig sind uns dabei die Kundenbeziehungen, die Servicequalität und lokales soziales Engagement.

Seit mehr als 20 Jahren garantieren wir unseren Kunden hohe Qualitätsstandards und investieren in unsere Standorte, Mitarbeiter sowie in die Ausbildung junger Menschen. 

Wir stehen für unternehmerisches Denken, einen starken Gemeinschaftsgedanken und zukunftsweisende Technologien. Aus diesem Grund investieren wir kontinuierlich in Aus- und Weiterbildung. Wir fühlen uns unseren Kunden, unseren Mitarbeitern sowie unseren Standorten gegenüber eng verbunden und werden diesen Weg nachhaltig fortsetzen.

STERNAUTO gehört zu LSH Auto Holdings mit Hauptsitz in Hong Kong. Jahrzehntelange Erfahrung im Automobilhandel sowie über 120 Standorte in mehr als 30 Städten machen LSH Auto Holdings zu einem der größten Mercedes-Benz Vertriebspartner weltweit.

LSH Auto Holdings ist eine führende Automobil-Handelsgruppe im Premiumbereich in Taiwan, Südkorea, Deutschland, Großbritannien,  Australien und Kambodscha.

Section iconCompany Overview

SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
4411 - Automobile Dealers
Founded
2016
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    STERNAUTO's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    STERNAUTO's revenue is estimated to be in the range of $25M$50M

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