Industry Position Target wholesale channel for sanitair, verwarming en installatietechnieken with a customer-centric ProShop model to upsell professional advisory services and premium inventory solutions.

Tech Stack Leverage existing tech partners (The Trade Desk, Hotjar, LinkedIn Insight Tag, Drupal, Microsoft 365, Dynamics, Sendinblue, KnowBe4) to run targeted campaigns, improve e-commerce and CRM workflows, and enhance training and security programs.

Growth Channels Position STG as a one-stop destination for projects from professional trades to DIY refurbishments by promoting in-store consultations, project planning support, and inspiring showrooms to drive foot traffic and cross-sell.

Customer Segments Focus on contractors and pro customers through ProShops while also attracting private customers during renovation cycles; tailor offerings, financing options, and after-sales service to each segment.

Service Differentiator Highlight expert advisory, strong stock availability, and curated product assortments as competitive differentiators to win projects, reduce lead times, and increase order value per customer.