Market positioning Target STG as a national wholesale partner in sanitair, verwarming en installatietechnieken with a strong focus on professional ProShops and project support to capitalize on demand from builders, installateurs en particulieren undergoing renovations or new builds.

Technology leverage Leverage STG’s tech stack (Drupal, Microsoft Dynamics, Sendinblue, KnowBe4) to integrate marketing and CRM workflows, deliver personalized campaigns to professional customers, and ensure secure knowledge transfer and training for staff and partners.

Growth signals Position around STG’s emphasis on service, inventory readiness, and inspiration in showrooms as a differentiator to capture market share from competitors by bundling advisory services with a compelling product assortment.

Expansion opportunities Offer scalable solutions for expanding ProShop capabilities, omnichannel ordering, and B2B e-commerce features to support STG’s customer segments including professional trades and renovation projects, accelerating order frequency and basket size.

Security and training Propose security awareness and training programs using KnowBe4 integrations to reduce risk in wholesale operations, while offering ongoing staff training as a value-add for STG’s customer-facing teams and partner networks.