Insights

A-list Licensing Stichd is a licensee with a global portfolio including high profile brands across Essentials, Fanwear and Lifestyle, presenting ongoing opportunities to expand co-branded merchandise programs with major names in sports and fashion.

Global Footprint With offices and warehousing across Europe, North America, China, and Southeast Asia, Stichd offers scalable regional reach for faster time-to-market and localized product assortments, enabling targeted market-entry strategies.

Strong BMW & F1Ties Recent and ongoing partnerships with BMW Lifestyle and multiple Formula 1 teams (Aston Martin, Williams Racing, Ferrari, Porsche) indicate a robust fanwear pipeline and cross-sell potential into club and motorsport enthusiast communities.

Digital & Analytics Existing tech stack including SAP, SAP Sales and Distribution, SQL Server, and advertising tools suggests opportunities to upsell advanced demand planning, inventory optimization, and data-driven marketing initiatives for partners.

Scale & Speed Revenue scale within the mid to high hundreds of millions and a family-owned culture focused on speed and flexibility position Stichd to launch rapid, low-risk capsule drops and limited-edition collections for partner brands.

stichd Tech Stack

stichd uses 8 technology products and services including Amazon Advertising, AutoCAD, Open Graph, and more. Explore stichd's tech stack below.

  • Amazon Advertising
    Advertising
  • AutoCAD
    Cad & Graphics
  • Open Graph
    Content Management System
  • SAP
    Customer Relationship Management
  • Microsoft SQL Server
    Database
  • SAP Sales and Distribution
    Enterprise Resource Planning
  • JavaScript
    Programming Languages
  • Yii
    Web Frameworks

stichd's Email Address Formats

stichd uses at least 1 format(s):
stichd Email FormatsExamplePercentage
First.Last@stichd.comJohn.Doe@stichd.com
89%
First.MiddleLast@stichd.comJohn.MichaelDoe@stichd.com
9%
First.Middle@stichd.comJohn.Michael@stichd.com
1%
First.M.Last@stichd.comJohn.M.Doe@stichd.com
1%

Frequently Asked Questions

What is stichd's official website and social media links?

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stichd's official website is stichd.com and has social profiles on LinkedIn.

How much revenue does stichd generate?

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As of July 2026, stichd's annual revenue is estimated to be $500M - $1B.

What is stichd's NAICS code?

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stichd's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does stichd have currently?

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As of July 2026, stichd has approximately 665 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Ceo: N. N.Cfo/Vp Finance/Member Of The Board: E. V.Coo / Member Of The Board: W. E.. Explore stichd's employee directory with LeadIQ.

What industry does stichd belong to?

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stichd operates in the Retail Apparel and Fashion industry.

What technology does stichd use?

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stichd's tech stack includes Amazon AdvertisingAutoCADOpen GraphSAPMicrosoft SQL ServerSAP Sales and DistributionJavaScriptYii.

What is stichd's email format?

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stichd's email format typically follows the pattern of First.Last@stichd.com. Find more stichd email formats with LeadIQ.
stichd logo

stichd

Retail Apparel and FashionNorth Brabant, Netherlands501-1000 Employees

stichd is a licensee within the Puma Group operating in the retail apparel and fashion space. Headquartered in 's-Hertogenbosch, North Brabant, the Netherlands, the company designs, produces, and distributes branded products across essentials, fanwear, and lifestyle lines for a global brand portfolio, with warehousing and logistics hubs in Tilburg, the Netherlands; Mexico City; Malaysia; and the United States, and offices across Europe, China, Southeast Asia, and North America.

Its brand portfolio includes Essentials lines for PUMA, Tommy Hilfiger, Levi’s, and Calvin Klein; Fanwear partnerships with BMW Motorsport, Formula 1 teams, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team, and Manchester City Football Club; and a BMW Lifestyle collaboration. The company acts as a design, production, and distribution partner, coordinating across design, sales, logistics, marketing, and digital functions to support these licensed products. In June 2024, Stichd NA Inc. announced a partnership with BMW Car Club GB to offer discounts on official BMW clothing and merchandise to members.

Section iconCompany Overview

Website
stichd.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
501-1000

Section iconFunding & Financials

  • $500M - $1B

    stichd's revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $500M - $1B

    stichd's revenue is estimated to be in the range of $500M - $1B

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