Sustainable heating Target Swiss customers and installers seeking energy independence by promoting STIEBEL ELTRON's ISG-enabled heat pumps and renewable energy solutions for new builds and renovations.

Smart integration Leverage the tech stack and connectivity features to position solutions that integrate with existing IT ecosystems, including SAP, Google Ads, Microsoft Advertising, Power Apps, and Power Automate to streamline procurement and maintenance.

Ventilation opportunity Capitalize on automated, high-quality fresh-air ventilation offerings for single-family homes and multi-unit buildings to address growing indoor air quality and energy efficiency trends.

Mid-market focus With 51-200 employees and revenue in the lower B2B range, target regional installers, HVAC contractors, and energy retrofit firms in Switzerland seeking premium, energy-efficient equipment.

Competitive positioning Differentiate via Swiss market presence since 1978, strong R&D from Holzminden, and ISG-enabled devices to appeal to customers comparing major players like Viessmann, Mitsubishi Electric, and Carrier for reliability and long-term efficiency.