Premium Unbreakable Leverage Stillhouse’s distinctive unbreakable stainless steel can as a premium, on-the-go packaging story to target on-premise and off-premise retailers seeking standout, portable spirits with ethical branding.

Flavored Portfolio Target expansion opportunities around their diverse flavored lineup—including Peanut Butter S'mores Whiskey and Black Bourbon—through mixed case programs, seasonal promotions, and cross-merchandising with complementary snack and coffee brands.

Celebrity Coocreation Capitalize on the G-Eazy partnership to activate limited editions and co-branded campaigns with music and lifestyle retailers, driving buzz, trials, and social engagement in experiential channels.

Bacardi Connection Explore wholesale and distribution leverage from Bacardi’s assets and network post-acquisition to expand national reach, especially in growth markets and specialty retailers that favor innovative, award-winning brands.

Digital Readiness Utilize existing tech stack and e-commerce enablement to propose direct-to-consumer and retailer digital programs, including assortment optimization, promotions via OneTrust compliance, and strong online storytelling around the ‘Where Glass Can’t Follow’ positioning.