Channel Growth Stokes Sauces already serves hospitality, retail, and transport channels, with notable customers including British Airways, Virgin Atlantic, DFDS, Waitrose, Ocado, Tesco, and Sainsbury. This demonstrates strong multi-channel distribution and premium brand credibility. Sales approach: pursue additional private-label partnerships with major retailers and airlines, expand airline catering opportunities, and leverage the Stokes EASY consumer line to drive trade promotions and cross-selling.

Green Advantage Packaging and sustainability are core differentiators for Stokes, with fully reusable jars and bottles and a history of waste-reduction partnerships. This aligns with retailers and operators targeting ESG goals. Sales play: position Stokes as a sustainability partner for retailers, offer private-label packaging programs with reusable formats, and provide sustainability metrics and case studies in proposals.

Private Label Stokes emphasizes in-house, small-batch production and unique recipes, enabling premium private-label or co-branding opportunities. The Gressingham Foods partnership demonstrates capability and openness to collaboration, and the Stokes EASY consumer line shows product development agility. Sales plan: propose private-label or co-branded sauces to retailers and hospitality groups, develop seasonal SKUs for events such as pie week, and consider regional or ethnic extensions to expand assortment.

Scalable Capacity With 11-50 employees and a dedicated saucery in Suffolk, Stokes has scalable in-house manufacturing and a compelling origin story. This setup is attractive for exclusive supply arrangements or contract manufacturing with retailers and foodservice distributors. Sales tactic: offer scalable supply for new SKUs, emphasize consistent quality and sustainability, and propose test runs or limited-time exclusives to minimize risk for buyers.

Growth Momentum Recent partnerships and events signal growth momentum and regional brand strength, including the 2025 Gressingham collaboration and participation in British Pie Week. Leverage this momentum to approach regional distributors, hotels, and travel hubs for expanded distribution and promotion. Sales plan: target pie, deli, and travel-related channels; run joint promotions and bundles; and explore international catering opportunities, such as airline menus, leveraging existing airline relationships.