Ethically-sourced luxury jewelry STONE AND STRAND offers contemporary luxury fine jewelry made from solid gold and silver, using ethically-sourced natural gemstones and diamonds. This sustainability focus presents a sales opportunity for environmentally-conscious customers seeking high-quality, responsibly-made jewelry.

Competitive pricing strategy With a commitment to avoiding hefty mark-ups, STONE AND STRAND provides on-point jewelry pieces at prices that offer both quality and affordability. This competitive pricing strategy can be leveraged by sales teams to attract price-conscious customers looking for value in luxury goods.

Unique jewelry collections The launch of distinctive jewelry collections like the Bound Permanent Jewelry and rings designed for Valentine's Day showcases STONE AND STRAND's ability to create unique and eye-catching pieces. Sales representatives can capitalize on the exclusivity of these collections to target customers seeking special and memorable jewelry items.

Online presence and tech stack STONE AND STRAND's use of a modern tech stack including Criteo, Cloudflare, and jQuery highlights their commitment to enhancing the online shopping experience. Sales development representatives can utilize the company's strong online presence and technological capabilities to drive sales through targeted digital marketing campaigns and personalized customer interactions.

Market positioning & growth potential Despite having a relatively smaller team and revenue size compared to some competitors, STONE AND STRAND's unique value proposition, focus on women empowerment, and potential for growth in the luxury jewelry market present a promising opportunity for sales expansion. By highlighting these strengths, sales professionals can position the brand as a rising star in the industry, appealing to customers looking for distinctive, women-centric jewelry brands.