Industry niche Storbie targets community pharmacies and veterinary practices with a turnkey website and e-commerce platform, signaling a sales opportunity to upsell specialized integrations (prescription workflows, supplier connections) and industry-specific content that reduces client acquisition friction for similar clinics.

Growth indicators With 11-50 employees and a revenue under one million, Storbie is a lean, growth-stage tech provider actively expanding in Australia and New Zealand, presenting a chance to offer scalable SaaS add-ons, managed services, and regionalized support packages to support rapid expansion.

Strategic partnerships A history of partnerships with RedSail Technologies, Retail Pharmacy Assistants, Medmate Australia, EFTPOS NZ, and others suggests receptiveness to reseller models and integration-led deals, creating opportunities for co-selling, referral programs, and bundled solutions.

Tech stack leverage Storbie already leverages cloud and analytics tools (AWS, Azure, WordPress, Google Analytics enhancements) and AI (Claude by Anthropic) which indicates potential for selling advanced analytics, AI-driven client engagement, and data-informed marketing services to improve site performance and loyalty programs.

Funding and awards Historical funding and recognition (NZ awards, Deloitte Fast50) signal credibility and longevity in the market, aiding outreach to larger regional pharmacy groups seeking proven partners for digital resilience and omnichannel capability.