Acquisition leverage Storflex acquired Handy Store Fixtures in 2022, expanding product range and expertise. This presents an opportunity to upsell integrated fixture solutions to customers familiar with Handy and to cross-sell complementary display systems across both legacy and new offerings.

Geographic reach Production and distribution are centralized in Corning, NY with shipments to the U.S. and Canada. Target expansion opportunities include expanding dealer networks and regionalized sales efforts in Canada and nearby U.S. markets to capture more retail footprints and enhance delivery timelines.

Midmarket focus Revenue range places Storflex in the mid-market segment, similar to peers like Madix and ARNO Group. Focused outreach to mid-sized retailers and regional chains can yield higher win rates for both standard and customized gondola shelving and store fixtures.

Digital readiness Tech stack includes WooCommerce and Google Analytics, indicating existing e-commerce and data-tracking capabilities. Leverage these tools to identify high-demand product configurations, optimize online catalog, and run targeted campaigns for retailers seeking customizable displays and cold storage walk-ins.

Continuity promise Assurance that products formerly sourced from Handy are now available through Storflex offers a sales narrative around continuity and reliability. This can be highlighted in outreach to former Handy customers and partners to accelerate conversions and reduce procurement risk.