Small scale focus Target their SMB profile with tailored, cost-conscious printing solutions and scalable print-on-demand services to accommodate growth as they expand.

Local market Leverage Grand Rapids regional exposure by offering regional logistics, fast turnaround, and localized customer service to beat larger, distant competitors.

Tech stack Position services that integrate with their existing tools (Google Workspace, Optimizely) and emphasize secure, reliable hosting and delivery workflows to streamline operations.

Growth potential Propose value-added print offerings (marketing collateral, packaging, promotional materials) and print management packages to diversify revenue beyond basic printing.

Competitive positioning Highlight personalized service, agility, and competitive pricing as differentiators against larger providers with high-volume focus, plus success stories from similar small clients.