Niche Market Focus Strafford Technology specializes in providing advisory and technology services tailored to finance teams, particularly those utilizing Oracle Hyperion, EPM, and SAP BPC solutions. This focused expertise makes them a valuable partner for organizations seeking to optimize financial planning, budgeting, and reporting processes with proven cloud and on-premises technologies.

Acquisition Opportunities Since Strafford was acquired by Apps Associates in 2020, there is potential to leverage the broader Oracle cloud migration and managed services capabilities of the parent company to expand offerings or implement targeted campaigns to existing clients in finance technology sectors.

Technology Integration With a robust tech stack including Amazon SES, Microsoft 365, and digital marketing tools like HubSpot and Google Tag Manager, there are opportunities to expand digital outreach, lead generation, and customer engagement efforts aimed at finance departments seeking innovative cloud solutions.

Market Size and Growth Operating within the $10 million to $25 million revenue range and serving mid-sized to large finance teams, Strafford offers a scalable target market for upselling advanced EPM and BI solutions, especially as organizations modernize their financial systems and seek cloud-based services.

Expansion with Partnerships As a Platinum Cloud Partner with Oracle, Strafford is well-positioned to attract finance organizations planning to migrate to Oracle cloud platforms. Partnering opportunities can focus on clients needing managed services, cloud migration support, or ongoing application management.