Integrated A E I Strang positions itself as an award-winning integrated architecture, engineering, interior design and planning firm with a collaborative process. Sales potential lies in offering cross-discipline architectural and engineering services to larger clients in science and technology, commercial, and higher education sectors that value unified project delivery.

Regional Footprint With offices in Madison and Milwaukee and a track record on local iconic projects, Strang can target Wisconsin-based universities, research labs, cultural venues, and corporate campuses seeking local expertise and a proven Wisconsin presence for complex facilities.

Growth Milestones Recent leadership appointments and recognitions (board-level addition, emeritus chief design officer retirement, WELL Gold certification) indicate ongoing maturity and prestige. This suggests upsell opportunities in design leadership, sustainable certification programs, and expanded planning services for new campuses or retrofit projects.

Awards and Recognition Repeated awards for commercial architecture and a Top Workplace designation enhance credibility with prospective clients. Leverage awards in targeted outreach to facilities managers and procurement teams seeking trusted, award-winning partners for high-profile renovations and new builds.

Technology Stack Utilizes tools like iCIMS, WordPress, PHP and other tech, indicating a modern digital approach. Potential sales angle includes offering BIM coordination, digital twin, or web-enabled project collaboration and RFP systems integration to streamline procurement and design processes.