Industry Expertise With over 50 years of experience in the performance automotive industry, Strange Engineering is recognized for its high-quality, innovative products tailored for racing and performance enthusiasts, making it a trusted supplier for specialty vehicle components.
Product Innovation Recent product launches such as 2-piece transmission yokes, adjustable struts, and aluminum rear end assemblies indicate a focus on advanced, performance-optimized components, opening opportunities to expand into high-performance vehicle aftermarket segments.
Market Focus Strange Engineering’s emphasis on racing and performance applications, confirmed by recent product developments and partnerships, presents sales opportunities targeting racing teams, performance builders, and automotive enthusiasts seeking reliable, competition-grade components.
Digital Engagement The adoption of multiple marketing and tracking tools suggests an active online presence and data-driven marketing approach, providing avenues for targeted outreach and customized sales campaigns for potential clients in the automotive aftermarket.
Financial Strength Generating between $25 million and $50 million in revenue with a lean team of up to 200 employees, Strange Engineering has the financial and operational capacity to consider strategic partnerships, new product lines, or distribution channels to accelerate growth.